Google Ads

This guide applies only when selling pre-orders through Purple Dot's own checkout. Pre-orders sold through the Shopify checkout benefit from the same tracking as your regular sales.

If your store has Google tags enabled in the theme and you enabled the Google Ads integration on the Integration settings page in the Merchant Portal, then the Purple Dot checkout will forward the conversion event to Google Ads.

This is a client side integration.

send_to: <the provided Measurement ID>,
value: <total pre-order amount>,
currency: <currency shopper paid in>,
transaction_id: <Purple Dot pre-order reference>,